{"title":"BY ALONA JEWELLERY","description":"\u003cp\u003eBY ALONA JEWELLERY\u003c\/p\u003e\n\u003cp\u003eBy Alona, founded by London based designer Alona Shelemy, blends heritage, passion, and expertise to create jewellery that is both timeless and modern. As the daughter of a fine jeweller, Alona grew up surrounded by precious designs and craftsmanship that sparked her lifelong love of jewellery. Trained at the Gemological Institute of America, her creative journey combines storytelling and artistry, resulting in meaningful pieces that empower women to express their individuality.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eEach piece is masterfully crafted with premium finishes, from rich gold plating to intricate details, with select designs featuring natural semi-precious stones - each one unique, adding depth, character, and an element of energy to the jewellery. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProudly made in London, By Alona’s commitment to sustainability runs deep, with small-batch production, locally sourced craftsmanship, and responsibly sourced materials. The brand also donates 10% of proceeds to ocean conservation charities and works with Future Dreams Charity, an organization close to Alona’s heart after overcoming breast cancer. Each creation is not just a statement of style, it’s part of a mission to protect the beauty that inspires it and give back to meaningful causes.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"by-alona-bardot-necklace-16-inch-gold","title":"By Alona Bardot Necklace 16 Inch - Gold","description":"\u003cp\u003eBy Alona Bardot Necklace 16 Inch - Gold\u003c\/p\u003e\n\u003cp\u003eDouble the allure. The Bardot Necklace is designed for effortless versatility, featuring two striking pendants - a luminous teardrop and a distinctive sideways oval, suspended from a delicate gold filled chain. Wear them combined as a statement, or remove one to create a more minimal look. Consider it three necklaces in one, made to adapt to your mood and moment.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cp\u003e• Gold filled chain\u003cbr\u003e• Available in 16\" or 18\" lengths\u003cbr\u003e• 18k gold plated brass pendants\u003cbr\u003e• Set with sparkling CZ stones\u003cbr\u003e• Comes in our small gift box and pouch.\u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":57181427597694,"sku":"30153","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1693\/7591\/files\/BARDOT_SIDE_NECKLACE_GOLD-jpg.jpg?v=1774698678"},{"product_id":"by-alona-capri-bracelet-gold","title":"By Alona Capri Bracelet - Gold","description":"\u003cp\u003eBy Alona Capri Bracelet - Gold\u003c\/p\u003e\n\u003cp\u003eElevate your look with this stunning Capri bracelet. Crafted from 18k gold plated interlocking oval links, our mariner chain is perfectly paired with our Capri necklace. \u003c\/p\u003e\n\u003cp\u003eLength is 7 inches plus a 1 inch extension chain.\u003cbr\u003eLogo engraved on the back.\u003cbr\u003eComes in our small gift box and velvet pouch.\u003cbr\u003eMade in the UK.\u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":57181427728766,"sku":"30160","price":145.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1693\/7591\/files\/AlonaJewelryeCommshoot202500141_jpg.webp?v=1774700269"},{"product_id":"by-alona-capri-necklace-gold","title":"By Alona Capri Necklace - Gold","description":"\u003cp\u003eBy Alona Capri Necklace - Gold\u003c\/p\u003e\n\u003cp\u003eElevate your look with this stunning Capri necklace. Crafted from 18k gold plated interlocking oval links, our mariner chain is perfectly paired with our Capri bracelet. \u003c\/p\u003e\n\u003cp\u003eLength is 15 inches plus a 2 inch extension chain.\u003cbr\u003eLogo engraved on the back.\u003cbr\u003eComes in our small gift box and velvet pouch.\u003cbr\u003eMade in the UK.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":57181427892606,"sku":"30158","price":280.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1693\/7591\/files\/21B_png.webp?v=1774699917"},{"product_id":"by-alona-eva-bracelet-gold","title":"By Alona Eva Bracelet - Gold\/Rose Quartz","description":"\u003cp\u003eBy Alona Eva Bracelet - Gold\/Rose Quartz\u003c\/p\u003e\n\u003cp\u003eAdd some vintage style romance to your look with our Eva bracelet. Crafted from 18k gold plated oval link chain connected to form a knot style and finished with our textured heart pendant set with a Rose Quartz semi-precious stone.  Size can be adjusted with lobster closure.\u003c\/p\u003e\n\u003cp\u003eTotal length is 17 cm.\u003cbr\u003eComes in our medium gift box and velvet pouch.\u003cbr\u003eLogo engraved on the back.\u003cbr\u003eMade in the UK.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":57181429203326,"sku":"30161","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1693\/7591\/files\/Alona_0060_jpg.webp?v=1774699857"},{"product_id":"by-alona-eva-necklace-goldrose-quartz","title":"By Alona Eva  Necklace - Gold\/Rose Quartz","description":"\u003cp\u003eBy Alona Eva Necklace - Gold\/Rose Quartz\u003c\/p\u003e\n\u003cp\u003eThe Eva necklace is crafted from 18k gold plated oval link chain connected to form a knot style and finished with our textured heart pendant. Set with either Mother of Pearl or  a Rose Quartz semi-precious stone. This collar length necklace adds some vintage romance to your look and will become your new wardrobe stable. Can be adjusted with lobster closure to form a lariat style.\u003c\/p\u003e\n\u003cp\u003eTotal length; M\/L is 17.5 inches.\u003cbr\u003eComes in our medium gift box and velvet pouch.\u003cbr\u003eLogo engraved on the back.\u003cbr\u003eMade in the UK.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":57181429531006,"sku":"30157","price":265.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1693\/7591\/files\/EvaNecklacecloseup-RoseQuartz_jpg.webp?v=1774699810"},{"product_id":"by-alona-heart-pendant-gold","title":"By Alona Heart Pendant - Gold","description":"\u003cp\u003eBy Alona Heart Pendant - Gold\u003c\/p\u003e\n\u003cp\u003eHere you can find a pendant to add to your signature necklace. If you dont have a Connector yet please see our Kiera necklace to purchase a chain connector.\u003c\/p\u003e\n\u003cp\u003e 18kt gold plated brass\u003cbr\u003eComes in our medium gift box and velvet pouch.\u003cbr\u003eMade in the UK.\u003cbr\u003e*due to the antique nature of the coins, texture and colouration may differ from pendant to pendant*\u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":57181429694846,"sku":"30159","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1693\/7591\/files\/HEART_PENDANT-jpg.jpg?v=1774698693"},{"product_id":"by-alona-solenne-necklace-18-inch-gold","title":"By Alona Solenne Necklace 18 Inch - Gold","description":"\u003cp\u003eBy Alona Solenne Necklace 18 Inch - Gold\u003c\/p\u003e\n\u003cp\u003eAn elegant fusion of bold and delicate design. This 18k gold-plated chain features a mix of rectangular and circular links for a modern look. Finished with our signature teardrop pendant and sparkling cubic zirconia stone.\u003c\/p\u003e\n\u003cp\u003ePerfect worn alone as a statement piece or layered with your favourite By Alona chains.\u003c\/p\u003e\n\u003cp\u003eDetails\u003c\/p\u003e\n\u003cp\u003e18k gold-plated brass\u003cbr\u003eRectangular \u0026amp; circular link chain\u003cbr\u003eTeardrop pendant with cubic zirconia stone\u003cbr\u003eLobster clasp fastening\u003cbr\u003eTotal length is 17\"\u003cbr\u003eComes in our medium gift box and branded pouch.\u003cbr\u003eMade in the UK.\u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":57181431464318,"sku":"30155","price":155.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1693\/7591\/files\/FullSizeRender_8260c6dd-884b-43e2-b2f8-d5975099f75c_jpg.webp?v=1774699705"},{"product_id":"by-alona-maeve-necklace-18-inch-gold","title":"By Alona Maeve Necklace 18 Inch - Gold","description":"\u003cp\u003eBy Alona Maeve Necklace 18 Inch - Gold\u003c\/p\u003e\n\u003cp\u003eLow-key shine, everyday cool. The Maeve Necklace features our 18k gold-plated mini rolo chain, finished with our oval pendant set with a sparkling cubic zirconia. Refined but unfussy, it’s the kind of piece you’ll reach for daily, whether worn solo or layered into your stack.\u003c\/p\u003e\n\u003cp\u003eDesigned with versatility in mind, each length includes a 1\" extension chain so you can adjust the fit and layer it exactly how you like. Pick your length and make it your new everyday piece.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cp\u003e• 18k gold-plated brass.\u003cbr\u003e• Oval pendant set with cubic zirconia\u003cbr\u003e• Available in 18\" or 20\"\u003cbr\u003e• Includes 1\" extension chain\u003cbr\u003e• Comes in our small gift box and pouch.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":57181431529854,"sku":"30152","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1693\/7591\/files\/MAEVE_SIDE_NECKLACE_GOLD-jpg.jpg?v=1774698702"},{"product_id":"by-alona-madeline-earrings-goldsilver","title":"By Alona Madeline Earrings - Gold\/Silver","description":"\u003cp\u003eBy Alona Madeline Earrings - Gold\/Silver\u003c\/p\u003e\n\u003cp\u003eThese chunky earrings are plated in 18kt gold and finished with a contrasting silver-plated textured donut bead. Bold and versatile, they add an effortless edge to any look.\u003c\/p\u003e\n\u003cp\u003eDetails\u003c\/p\u003e\n\u003cp\u003e18kt gold-plated brass hoops\u003cbr\u003eSilver-plated textured donut bead detail\u003cbr\u003eLatch fastening\u003cbr\u003eTotal length is 1\"\u003cbr\u003eComes in our small gift box and velvet pouch.\u003cbr\u003eMade in the UK.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":57181431890302,"sku":"30151","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1693\/7591\/files\/MADELINE_EARRINGS_GOLD_SILVER-jpg.jpg?v=1774698705"},{"product_id":"by-alona-kiera-necklace-155-inch-gold","title":"By Alona Kiera Necklace 15.5 Inch - Gold","description":"\u003cp\u003eBy Alona Kiera Necklace 15.5 Inch - Gold\u003c\/p\u003e\n\u003cp\u003eChain Only\u003c\/p\u003e\n\u003cp\u003eCreate your signature necklace. Start by selecting either a 15.5 inch or 20 inch 18k gold plated elongated link chain connector. Then, choose one of our stunning pendants to attach. All pendants and connectors in this collection are interchangeable. If you already own a pendant from this set, you can simply purchase a connector on its own.\u003c\/p\u003e\n\u003cp\u003e18kt gold plated brass\u003cbr\u003eComes in our medium gift box and velvet pouch.\u003cbr\u003eMade in the UK.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":57181431988606,"sku":"30156","price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1693\/7591\/files\/KEIRANECKLACECHAIN-jpg.jpg?v=1774698708"}],"url":"https:\/\/www.luluandm.com\/collections\/by-alona-jewellery.oembed","provider":"Lulu\u0026M","version":"1.0","type":"link"}