BY ALONA JEWELLERY

BY ALONA JEWELLERY

By Alona, founded by London based designer Alona Shelemy, blends heritage, passion, and expertise to create jewellery that is both timeless and modern. As the daughter of a fine jeweller, Alona grew up surrounded by precious designs and craftsmanship that sparked her lifelong love of jewellery. Trained at the Gemological Institute of America, her creative journey combines storytelling and artistry, resulting in meaningful pieces that empower women to express their individuality.

Each piece is masterfully crafted with premium finishes, from rich gold plating to intricate details, with select designs featuring natural semi-precious stones - each one unique, adding depth, character, and an element of energy to the jewellery.

Proudly made in London, By Alona’s commitment to sustainability runs deep, with small-batch production, locally sourced craftsmanship, and responsibly sourced materials. The brand also donates 10% of proceeds to ocean conservation charities and works with Future Dreams Charity, an organization close to Alona’s heart after overcoming breast cancer. Each creation is not just a statement of style, it’s part of a mission to protect the beauty that inspires it and give back to meaningful causes.