SAMDI

SAMDI Clothing is a contemporary, female-founded UK womenswear brand that redefines "weekend dressing." Co-founded by Nina Hopkins, the former Creative Director of Jakke, the brand takes its name from Samedi—the French word for Saturday. It is intentionally designed for life after the workweek ends. 

The aesthetic thrives on tension. It purposefully pairs masculine tailoring with feminine fluid silhouettes, and loud, bold prints with classic, laid-back staples.

Rejecting rapid trend cycles, the brand focuses on precision craftsmanship. They encourage customers to care for and extend the lifecycle of their garments, even including extra yarn or fabric swatches with pieces to facilitate easy repairs.